World's Best Wellness Destination 2021

Founded in 1919, The Italian National Tourist Board - ENIT -is responsible for promoting worldwide a unified image of the Italian tourist offer.

Enit carries out all the functions and tasks attributed to it by the law in pursuing its tourism promotion mission, among other things: it looks after the promotion abroad of the Italian tourist image and of the various types of national tourist offers, as well as the integrated promotion of tourism resources of the Regions, the Autonomous Provinces of Trento and Bolzano and, through them, the local authorities; it implements promotional strategies at national and international level and of information abroad in support of businesses in the marketing of Italian tourism products, in cooperation with other economic, cultural and environmental sector; it promotes the Italian brand in the tourist sector. Our consumer website is www.italia.it